{"id":827,"date":"2020-10-16T01:33:24","date_gmt":"2020-10-15T23:33:24","guid":{"rendered":"https:\/\/ingenieria.udd.cl\/impactoudd\/?p=827"},"modified":"2020-10-28T14:10:10","modified_gmt":"2020-10-28T13:10:10","slug":"impactoudd-lidero-desafio-semana-i-como-desechar-con-dignidad-junto-a-la-fenasinaj","status":"publish","type":"post","link":"https:\/\/ingenieria.udd.cl\/impactoudd\/2020\/10\/16\/impactoudd-lidero-desafio-semana-i-como-desechar-con-dignidad-junto-a-la-fenasinaj\/","title":{"rendered":"ImpactoUDD lider\u00f3 desaf\u00edo Semana i \u201cC\u00f3mo desechar con dignidad\u201d junto a la Fenasinaj"},"content":{"rendered":"\n<p><em>Estudiantes UDD generaron diferentes campa\u00f1as para educar y crear conciencia del problema de la basura que no termina cuando alguien se lleva el desecho.<\/em><\/p>\n\n\n\n<p>ImpactoUDD de la Facultad de Ingenier\u00eda UDD junto a las autoridades de la FENASINAJ (Federaci\u00f3n Nacional de Sindicatos de Trabajadores de Empresas e Interempresas de Servicios, Aseo, Jardines, Ornatos y Rellenos Sanitarios de Chile) llevaron a cabo el desaf\u00edo de generar una estrategia comunicacional para visibilizar la labor que desarrollan los recolectores de basura domiciliaria con el fin de movilizar a la sociedad y valorar un oficio que, especialmente en pandemia, se hace a\u00fan m\u00e1s imprescindible.&nbsp;<br><\/p>\n\n\n\n<p>En ese contexto, se present\u00f3 la propuesta de dise\u00f1ar una campa\u00f1a de concientizaci\u00f3n para la sociedad con el fin de visibilizar el rol crucial de los recolectores de basura. Para ello, los alumnos debieron generar una campa\u00f1a que permitiese educar y crear conciencia de que el problema de la basura no termina cuando alguien se lleva el desecho.<br><\/p>\n\n\n\n<p>Las propuestas de campa\u00f1as fueron dise\u00f1adas por los estudiantes en formato de spot publicitario, afiches para las paradas de buses y metro, y piezas gr\u00e1ficas para las redes sociales:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>recolectemos dignidad&nbsp;<\/li><li>su trabajo te deber\u00eda importar<\/li><li>a los h\u00e9roes se los aplaude<\/li><li>cuid\u00e9monos entre todos<\/li><li>luchando por una mejor calidad de vida para nuestros recolectores<\/li><\/ul>\n\n\n\n<p>Para elegir la propuesta ganadora, el comit\u00e9 organizador del desaf\u00edo defini\u00f3 un grupo de jurado de expertos, el cual estuvo compuesto por Armando Soto, Presidente FENASINAJ,&nbsp; Miguel Ramirez, Secretario FENASINAJ, Javiera, Kretschmer Soruco, Profesional de Apoyo Comunicaciones y Vinculaci\u00f3n Organizacional de la Subsecretar\u00eda del Trabajo, Sof\u00eda Mart\u00ednez Larrain, docente coordinadora y encargada acad\u00e9mica de ImpactoUDD y Patricia Breuer Moreno, docente coordinadora del desaf\u00edo y de ImpactoUDD. Tambi\u00e9n particip\u00f3 de esta instancia de di\u00e1logo social, Margarita Spoerer, la subjefa del Departamento de Di\u00e1logo Social de la Subsecretar\u00eda de Trabajo.&nbsp;<br><\/p>\n\n\n\n<p>Al respecto, Patricia Breuer, coordinadora de ImpactoUDD se\u00f1al\u00f3 que fue muy movilizante ver el compromiso de los estudiantes, quienes r\u00e1pidamente se compenetran con la problem\u00e1tica y la consigna de trabajo. M\u00e1s a\u00fan, haber podido generar esta instancia de intercambio y di\u00e1logo social entre estudiantes y las autoridades que agrupan a los recolectores de basura de todo Chile, que puedan entender de primera mano su problem\u00e1tica y c\u00f3mo ellos viven su oficio y profesi\u00f3n fue muy gratificante.&nbsp;<br><\/p>\n\n\n\n<p>Sof\u00eda Martinez, docente y Encargada Acad\u00e9mica de ImpactoUDD, agrega, \u201clo mejor de esta experiencia fue que los alumnos empatizaron con la realidad de los recolectores y volcaron su mensaje en las campa\u00f1as\u201d.&nbsp;<br><\/p>\n\n\n\n<p>Armando Soto y Miguel Ramirez, autoridades de la FENASINAJ, transmitieron su emoci\u00f3n al ver el trabajo de los estudiantes y compartieron que para ellos como recolectores y como instituci\u00f3n esta instancia hab\u00eda sido sumamente significativa.&nbsp;<br><\/p>\n\n\n\n<p>Armando (presidente de la FENASINAJ) nos comparti\u00f3 que \u201cla experiencia vivida con los estudiantes en pos de mejoras para los recolectores de basuras, me trajo a la memoria, todo el trabajo que hemos realizado durante tantos a\u00f1os. Qued\u00e9 muy emocionado por estas presentaciones y quiero felicitar a los j\u00f3venes por sus propuestas muy significativas para visibilizar nuestra labor\u201d.<br><\/p>\n\n\n\n<p>Por su parte, Miguel Ramirez (secretario de la FENASINAJ) expres\u00f3 \u201crealmente nos identificamos con el trabajo y el compromiso de los estudiantes es muy gratificante saber que hay un grupo de personas tan interesadas en nuestro rubro y tan preocupados de buscar una soluci\u00f3n a las problem\u00e1ticas nuestras. Sent\u00ed que nos ven y nos miran, que&nbsp; ustedes como profesoras de este hermoso grupo humano han creado consciencia de lo que requiere nuestro trabajo, cultura y empat\u00eda con los basureros. Podemos decir que no estamos solos. Muchas gracias a este gran equipo de trabajo\u201d.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#RECOLECTEMOSDIGNIDAD\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/k5S8gCxWIuQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-4 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"1024\" 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srcset=\"https:\/\/ingenieria.udd.cl\/impactoudd\/files\/2020\/10\/Screen-Shot-2020-10-15-at-20.28.23-723x1024.png 723w, https:\/\/ingenieria.udd.cl\/impactoudd\/files\/2020\/10\/Screen-Shot-2020-10-15-at-20.28.23-212x300.png 212w, https:\/\/ingenieria.udd.cl\/impactoudd\/files\/2020\/10\/Screen-Shot-2020-10-15-at-20.28.23-768x1087.png 768w, https:\/\/ingenieria.udd.cl\/impactoudd\/files\/2020\/10\/Screen-Shot-2020-10-15-at-20.28.23.png 924w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Estudiantes UDD generaron diferentes campa\u00f1as para educar y crear conciencia del problema de la basura que no termina cuando alguien se lleva el desecho. ImpactoUDD de la Facultad de Ingenier\u00eda UDD junto a las autoridades de la FENASINAJ (Federaci\u00f3n Nacional de Sindicatos de Trabajadores de Empresas e Interempresas de Servicios, Aseo, Jardines, Ornatos y Rellenos [&hellip;]<\/p>\n","protected":false},"author":9192223,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6],"tags":[],"class_list":["post-827","post","type-post","status-publish","format-standard","hentry","category-iinoticias","category-noticias-impacto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ImpactoUDD lider\u00f3 desaf\u00edo Semana i \u201cC\u00f3mo desechar con dignidad\u201d junto a la Fenasinaj - Impacto UDD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ingenieria.udd.cl\/impactoudd\/2020\/10\/16\/impactoudd-lidero-desafio-semana-i-como-desechar-con-dignidad-junto-a-la-fenasinaj\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ImpactoUDD lider\u00f3 desaf\u00edo Semana i \u201cC\u00f3mo desechar con dignidad\u201d junto a la Fenasinaj - Impacto UDD\" \/>\n<meta property=\"og:description\" content=\"Estudiantes UDD generaron diferentes campa\u00f1as para educar y crear conciencia del problema de la basura que no termina cuando alguien se lleva el desecho. 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